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Explicit Training

Sales Training That Works Part 1
Marketing & Advertising—66 Strategies: Challenging Traditional Sales Training – Exposing The Myths

This type of sales training represents a major departure from traditional sales training, which suggests that by training ordinary people the techniques, phrases, and closes that superstars use, that everyone will eventually become a superstar themselves. And that becoming a superstar is merely a function of mastering these specific techniques. My friends and I disagree in a most fundamental way. I know the intent is good. But that kind of sales training worsens the situation by setting the ordinary salesperson up for disappointment and failure – failure that is intensified in the person’s mind because of self-imposed false expectations... more>
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